Agents Of Change

Propeller provides ‘Distribution as a Service’ enabling boutique producers to access the UK’s top independent retailers and regional wholesalers without the need for an agent.

  • With Propeller; Jamie has done something that has been missing from the UK supply chain since its inception to give the smaller producer a fighting chance.

    Harry Crowther - Buyer Good Pair Days

  • “A rather unusual and intriguing business model.”

    Tamlyn Curran, Jancis Robinson.com

  • “We couldn’t have launched Rascallion without Jamie and his team; I foresee a long future of launching new products with their support. There is no other organisation in the UK that could have deployed our pricing strategy and grown us as successfully as Propeller has.”

    Ross Sleet - Owner, Rascallion

  • "Xige and Propeller are a perfect match, we are both bold, flexible, dynamic brand builders. One of the most important things for us is to talk to our customers, share stories and info about our winery, our region and our wines, and not be diluted within a huge portofolio. Long Live our cooperation with Propeller!"

    Christelle Chene- International Affairs Director

  • "It is fundamental to us that the importers we work with really look after their producers and Propeller's unique model directly benefits theirs. Their diverse and evolving portfolio is both interesting and consistently good value, managing to combine the best of both worlds"

    Sam Shaw - Owner of Wolf Wine

  • "The UK market is one of the most mature wine consumption markets in the world and is the home of world-renowned wine critics. Lightfoot & Wolville wanted to enter the UK to take advantage of the size of this market and gain international recognition. So far, we appreciate their willingness to succeed in their goal of positioning our wines and our brand in the UK market and the way the team is working."

    Laetitia Miroux - Export Manager Lightfoot & Wolfville

  • "Propeller had been researching Ukraine before Russia’s invasion because they saw the huge potential of our wines, but the war changed everything. For the worst possible reasons what was going to be a ‘generic campaign’ has now turned into a 'change in wine consciousness', our sales in the UK are beyond expectations and we’re incredibly grateful to Jamie and his team for their continued efforts and their logistical ingenuity!"

    Svitlana Tsyvak - Export Director- Beykush

Latest Additions

Living Roots

Living Roots is a winery in both the Finger Lakes region of Upstate New York and the Adelaide Hills region of South Australia.

Lakeview

In 1986, The Gurinskas Vineyard was created from a 13 acre fruit farm on the Beamsville Bench as a retirement project by medal-winning amateur winemaker Eddy Gurinskas

The Uncommon

Uncommon knew it was the perfect time to push England’s young wine industry into new territory.In 2022. Bringing you award-winning wines in the unexpected ways. Without compromise. The can is just the start.